Skims‘ annual bridal collection, Skims’ Wedding Shop, has returned with a fresh campaign featuring “The White Lotus” actor Patrick Schwarzenegger and American top model Abby Champion. Photographed by fashion favorite Carin Backoff, the images capture the delightful intimacy and genuine affection between the recently engaged couple.
Champion expressed her excitement about participating in the campaign, saying, “This is such an exciting time in my life, and I want to feel my best throughout it all. Skims is my go-to for confidence and comfort, and I can’t wait to wear these stunning pieces for our wedding celebrations and honeymoon.” Abby Champion’s authenticity shines through in every photo, showcasing effortlessly feminine pieces like the Scoop Bralette and Short Set and the Printed Cami Set.
Patrick Schwarzenegger was equally enthusiastic about the collaboration. “Being part of Skims’ Wedding Shop with my fiancée Abby was such a fun experience and made me more excited for our big day,” said Schwarzenegger. He continued, “Grooms are usually expected to just show up, but Skims designed with the men in mind also.” Schwarzenegger was photographed wearing Skims’ Men’s Satin Sleep 3″ Boxer Short and Cotton Poplin Boxer.
Kim Kardashian, co-founder and chief creative officer of Skims, praised the couple’s chemistry and genuine affection, explaining, “Patrick and Abby’s love is so beautiful, and it shows in every shot.” Kardashian emphasized the brand’s mission to make special moments even more meaningful, adding, “With the variety of styles we offer, every couple and bridal party can find something that feels completely authentic to them.”
Skims‘ Wedding Shop features 24 limited-edition collections such as Skims Romance, Ultra Fine Lace, Embroidered Tulle and a dedicated Bridal Swim collection, as well as coveted Skims Men’s pieces designed for brides, grooms and wedding parties. Signature pieces such as romantic corsets, embroidered tulle intimates and bridal swimwear cater to a variety of tastes and comfort preferences. The collection extends beyond bridal essentials to include luxurious pieces for wedding prep, ceremony celebrations and honeymoon relaxation.
All styles are currently available to view in the Wedding Shop and will be available for purchase both in-store and on skims.com beginning March 20th, 2025.
