Massimo Giorgetti’s MSGM Fall/Winter 2025 collection transforms stiff tulle and cryptic wordplay into a wearable ode to Milan‘s underground creativity, fusing couture techniques with the raw energy of the city’s emerging art districts.
The show unfolded in a cavernous space in the Corvetto, a once gritty Milanese neighborhood now teeming with galleries and indie bookstores. Giorgetti, known for championing local artists, turned the spotlight on collaborators Luca Boffi (aka Alberonero) and Caterina Frongia. Boffi’s signature pastel tulle installations draped the set like candy-colored fog, mirrored in garments such as translucent capes that floated over slouchy tailoring and iridescent skirts that rippled with each model’s stride. The industrial rigidity of the material softened into something ethereal, a contrast Giorgetti likened to “finding tenderness in unexpected places.”
Frongia’s contribution grounded the collection in tactile storytelling. Her wool jacquard tunics and scarves featured oversized Italian phrases (“RESPIRO,” “LUCE“) staggered like optometry charts, transforming language into abstract patterns. This interplay of legibility and ambiguity extended to slashed denim in acid-washed hues and shirts with fabric streamers-a recurring detail on Milan’s runways this season.
Giorgetti’s knack for juxtaposition shone in rugged gorpcore elements: shearling boots so shaggy they evoked “Star Wars”’s Chewbacca, puffer vests layered under sheer tulle shells, and low-rise jeans paired with prim button-downs. Even the faux-fur coats, colossal in scale, felt strangely refined when styled over flowing jumpsuits. The collection’s tension – between art and utility, romance and irony – echoed Milan’s own duality as a fashion capital that quietly nurtures experimental collectives.
Backstage, the designer emphasized collaboration as a lifeline rather than a trend. “Working with artists is not transactional,” he said. “It’s about sharing time, space and ideas.” That philosophy permeated the show, from the hand-painted floral shirts to the venue itself, which will become a gallery after the show. In Giorgetti’s vision, fashion becomes a conduit for connection – a fleeting moment of beauty in the midst of chaos.
©Photo: MSGM