Mango Man has launched a partnership with Richard James, a Savile Row tailor recognized for his vibrant hues and sharp silhouettes, which have attracted celebrity clients for decades. The Barcelona-based retailer continues to elevate its menswear with the Sartorial Journey initiative, positioning itself closer to traditional luxury brands while maintaining the accessibility that built its global footprint.
| 📌 Key Facts |
|---|
| 📍 Collaboration: Mango Man x Richard James 🎯 Objective: Elevate brand positioning toward premium menswear 📈 Growth: Double-digit increase in 2025 🏬 Network: 630 stores across 85 markets 🇬🇧 UK Focus: 9 stores in 2025, further expansion planned 🎨 DNA: Savile Row craftsmanship with bold modern tailoring 🤝 Strategy: Established tailoring house + Mango global distribution 🧵 Target: Men seeking heritage tailoring with contemporary appeal |
Richard James has a legacy rooted in British tailoring tradition. Yet, the brand distinguished itself by refusing to adhere to the muted palette typically associated with Savile Row. Instead, the tailor has embraced bold colors and modern cuts that appeal to men seeking refinement without stuffiness. Mango identified an opportunity to tap into this sensibility for customers who appreciate quality but lack direct access to a London atelier.
The Mango Tailored by Richard James collection was released on Thursday, marking the Spanish retailer’s second significant collaboration under its Sartorial Journey initiative. The first partnership, with the Milanese brand Boglioli in 2023, set the template: Mango brings in an established tailoring house to lend credibility and craftsmanship, while Mango handles distribution and pricing strategy.
Follow all the latest news from Fashionotography on Flipboard, or receive it directly in your inbox with Feeder.
You may also read
Mango Man experienced double-digit growth in 2025 compared to the previous year, suggesting that men are still willing to invest in structured clothing, even as office dress codes become more casual. The menswear division started in 2008 as H.E. by Mango before rebranding in 2014 and has since expanded its physical footprint significantly. Over the past five years, the store network has grown by about 20 percent, adding more than 110 locations to reach 630 stores across 85 markets.
According to Josep Estol, the general director of Mango Man, the Richard James collaboration “reinforces our commitment to excellence in design and quality materials, offering clients a distinctive value proposition that combines traditional luxury codes with our global reach and capacity for innovation.” This statement reflects a broader ambition: Mango wants to be seen not merely as a fast-fashion alternative, but as a legitimate player in the premium menswear industry.
Around 185 Mango Man stores operate as standalone locations or within larger stores, primarily in Spain, France, Italy, Turkey, and the United Kingdom. The British market holds particular significance given Richard James’s Savile Row heritage. Mango operated nine locations in the UK by the end of 2025 and plans to increase its presence in 2026.
The expansion strategy appears deliberate rather than aggressive. Mango recognizes that menswear customers, especially those interested in tailoring, prefer to touch fabric and assess fit before buying. Physical stores serve that function while reinforcing the premium positioning that collaborations like the one with Richard James enable.
Demand for formal menswear has been uneven in recent years, with many men abandoning suits entirely during remote work arrangements. Yet, certain market segments never wavered. Men who view clothing as a form of personal expression rather than a workplace obligation continued to seek well-constructed garments. Mango Man appears to be courting precisely those customers—those who appreciate tailoring heritage but operate within contemporary style parameters.
The Richard James partnership gives Mango access to pattern-making expertise and construction techniques that would otherwise take years to develop internally. For Richard James, the collaboration provides exposure to markets and price points beyond its traditional Savile Row clientele. Assuming the execution meets expectations and the clothing delivers on the promise of accessible luxury, both parties gain.