Off the football pitch, Jude Bellingham has found his perfect match. The Real Madrid midfielder appears in the latest Louis Vuitton formal menswear campaign, photographed by Arnaud Lajeunie. The collection will arrive in stores on August 28.
The 22-year-old footballer brings his natural confidence to Pharrell Williams‘ vision for the French luxury brand. The images showcase workwear-inspired jackets and polished evening suits, proving that Bellingham’s style credentials extend beyond his athletic achievements.
Pharrell Williams brings his distinctive perspective to this formal collection. The designer’s approach maintains Louis Vuitton’s heritage while introducing contemporary elements that appeal to younger consumers. This balance is evident throughout the range, from traditional suiting to more casual pieces.
The collection includes accessories from the reimagined LV Aerogram line. These leather goods feature waxy, grained calfskin with matte, tone-on-tone hardware. New styles include the Boarding Messenger, Keepall, and Duo Pouch. Each is designed to complement the formal wear offerings.
Bellingham’s career trajectory mirrors his style evolution. He started at Birmingham City Football Club, then moved to Borussia Dortmund, and finally joined Real Madrid in 2023. His rapid rise through elite European football clubs parallels his growing fashion influence.
The footballer has already demonstrated his commercial appeal beyond sports. Previous partnerships include a campaign for Skims men’s underwear and his own collection with Adidas Originals. These collaborations establish him as a cross-platform talent who resonates with diverse audiences.
His nomination for the Ballon d’Or, although he may not attend the September 22 ceremony due to injury, highlights his status in football. This recognition, combined with his fashion partnerships, establishes his unique position among current athletes.
The Louis Vuitton campaign reflects broader trends in luxury menswear marketing. Brands increasingly seek ambassadors who embody athletic excellence and stylish sophistication. Bellingham represents a new generation of athletes who transcend their primary disciplines.
His connection to Real Madrid adds another layer to this partnership. Although items from the Real Madrid collection are not yet available for purchase, the formal wear campaign showcases Louis Vuitton’s commitment to the club and its players.
The collection’s launch on August 28 strategically precedes the fall fashion season. This timing allows consumers to consider the pieces as they plan their autumn wardrobes, especially professional attire for the new season.
Williams, Louis Vuitton’s creative director of menswear, has crafted a collection that speaks to the modern man’s need for versatility. The spring 2026 formal range includes business attire, tailoring, and evening wear, showcasing the precision you would expect from the storied fashion house.
The acclaimed English footballer possesses a sharp sartorial sense that has elevated him to style icon status among athletes, perfectly aligning with Pharrell Williams‘ vision of dandyism and individual expression in menswear,” the brand stated.
This campaign marks one year since Bellingham became a brand ambassador. His partnership with Louis Vuitton reflects the company’s broader sports strategy, which includes an official multiyear deal with Real Madrid’s soccer and basketball teams, announced just two months ago.
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The timing feels particularly significant. Bellingham recently underwent shoulder surgery following the FIFA Club World Cup, which will keep him off the field for several months. His recovery period coincides with this major fashion moment, suggesting that his influence extends well beyond soccer.
The campaign images reveal his natural ease with high fashion. He moves through the frames wearing everything from structured blazers to relaxed separates, showcasing the collection’s versatility. The photography captures both formality and approachability—qualities that define Bellingham’s public persona.
Pharrell Williams brings his distinctive perspective to this formal collection. The designer’s approach maintains Louis Vuitton’s heritage while introducing contemporary elements that appeal to younger consumers. This balance is evident throughout the range, from traditional suiting to more casual pieces.
The collection includes accessories from the reimagined LV Aerogram line. These leather goods feature waxy, grained calfskin with matte, tone-on-tone hardware. New styles include the Boarding Messenger, Keepall, and Duo Pouch. Each is designed to complement the formal wear offerings.
Bellingham’s career trajectory mirrors his style evolution. He started at Birmingham City Football Club, then moved to Borussia Dortmund, and finally joined Real Madrid in 2023. His rapid rise through elite European football clubs parallels his growing fashion influence.
The footballer has already demonstrated his commercial appeal beyond sports. Previous partnerships include a campaign for Skims men’s underwear and his own collection with Adidas Originals. These collaborations establish him as a cross-platform talent who resonates with diverse audiences.
His nomination for the Ballon d’Or, although he may not attend the September 22 ceremony due to injury, highlights his status in football. This recognition, combined with his fashion partnerships, establishes his unique position among current athletes.
The Louis Vuitton campaign reflects broader trends in luxury menswear marketing. Brands increasingly seek ambassadors who embody athletic excellence and stylish sophistication. Bellingham represents a new generation of athletes who transcend their primary disciplines.
His connection to Real Madrid adds another layer to this partnership. Although items from the Real Madrid collection are not yet available for purchase, the formal wear campaign showcases Louis Vuitton’s commitment to the club and its players.
The collection’s launch on August 28 strategically precedes the fall fashion season. This timing allows consumers to consider the pieces as they plan their autumn wardrobes, especially professional attire for the new season.