After months of speculation, Loewe confirmed today that Northern Irish designer Jonathan Anderson will leave the brand after an impressive 11-year tenure. Jonathan Anderson’s tenure at Loewe has been nothing short of revolutionary. When he joined the brand in 2013, the Madrid-based label was a respected but relatively quiet leather goods house within LVMH’s extensive portfolio. Over the past 11 years, Anderson has reinvented its identity and transformed it into a global powerhouse known for its craftsmanship, creativity, and cultural relevance. Loewe, a leather goods brand founded in 1846 and acquired by LVMH in 1996, grew dramatically under Anderson’s creative leadership. Revenues soared from €230 million euros in 2014 to €1.07 billion euros in 2024, according to Morgan Stanley estimates.
Reflecting on his time at Loewe, Anderson said, “While reflecting on the last 11 years, I have been lucky enough to be surrounded by people with the imagination, the skills, the tenacity and the resourcefulness to find a way to say ‘yes’ to all my wildly ambitious ideas. While my chapter draws to a close, Loewe’s story will continue for many years to come, and I will look on with pride, watching it continue to grow, the amazing Spanish brand I once called home.”
His final collection for Loewe, Fall/Winter 2025, was presented at an intimate event in Paris earlier this month.
Born in Northern Ireland in 1984, Jonathan Anderson studied menswear at the London College of Fashion, graduating in 2005 and joining Prada as a visual merchandiser. In 2008, Anderson launched his own label, JW Anderson, and quickly made a name for himself with bold, androgynous styles. LVMH, the luxury conglomerate, quickly recognized Anderson’s potential and acquired a minority stake in JW Anderson in 2013.
In September 2013, at the age of 29, Anderson was named Ceative director of Loewe, succeeding Stuart Vevers. Pierre-Yves Roussel, then CEO of the LVMH Fashion Group, took a bold step by trusting the young designer to reinvent Loewe. Anderson immediately moved Loewe’s design headquarters from Madrid to Paris, reflecting a strategic shift toward global influence, while JW Anderson remained based in London.
Anderson’s time at Loewe was marked by thoughtful creativity and strategic brand building. One of his earliest successes was the launch of the Puzzle bag in 2015. Its distinctive puzzle-piece leather panels and adaptable shape quickly became a signature accessory, resonating with fashion insiders and celebrities alike. Anderson also reimagined the house’s Flamenco bag, which originated in the 1970s, and the Gate cross-body bag, breathing new life into Loewe’s traditional styles. He kept craftsmanship at the center, launching the Loewe Foundation Craft Prize in 2016 to support and give visibility to vanishing crafts.
His approach at Loewe went beyond apparel and accessories. Anderson cultivated a broad vision, expanding the brand’s universe into home décor, fragrances and even furniture, most notably with his acclaimed Loewe Paula’s Ibiza line, inspired by the legendary Balearic boutique.
Sidney Toledano, who has served as CEO of Christian Dior Couture, head of the LVMH Fashion Group and an advisor to LVMH Chairman Bernard Arnault, praised Anderson’s contributions: “I have had the pleasure of working with some of the great artistic directors of recent times, and I consider Jonathan Anderson to be amongst the very best. What he has contributed to Loewe goes beyond creativity. He has built a rich and eclectic world with strong foundations in craft which will enable the House to thrive long after his departure.”
Anderson’s departure has sparked speculation about his next move, with rumors suggesting he could be heading to Dior. Meanwhile, Proenza Schouler designers Jack McCollough and Lazaro Hernandez are widely expected to take the helm at Loewe.
