Louis Vuitton’s Spring/Summer 2026 campaign is a meditation on movement, culture, and lived-in luxury. With Jeremy Allen White and Pusha T as ambassadors, Pharrell Williams revives the house’s Art of Travel through a modern lens, blending cinematic nostalgia, Indian influences, and contemporary dandyism into a narrative where the journey matters as much as the destination.
This campaign marks the first major advertising push for both ambassadors with the French luxury house. White joined the brand last June. Pusha T followed in July 2024. Their casting signals Williams’s continued effort to populate Louis Vuitton‘s visual language with figures who carry cultural weight beyond the traditional boundaries of the fashion industry.
The Darjeeling Limited and Louis Vuitton’s cinematic heritage
Williams and his team looked backward to move forward. The Spring/Summer 2026 collection draws heavily from The Darjeeling Limited, Wes Anderson’s 2007 film about three brothers traveling by train through India. Marc Jacobs, who was the creative director at Louis Vuitton at the time, designed luggage exclusively for that production. Zebras, elephants, and giraffes, illustrated by Eric Chase Anderson, covered those pieces. Williams resurrected them.
Pusha T appears on a train station platform wearing an oatmeal-colored suit with flared pants. He sits on suitcases bearing those animal motifs. The luggage is available for pre-order now and will reach stores on February 5th. Unlike the film’s protagonists – Owen Wilson, Adrien Brody, and Jason Schwartzman – who are comically overwhelmed by their coordinated baggage, these pieces feel integral to the campaign’s framework.
Jeremy Allen White: Hollywood restraint meets luxury
Jeremy Allen White brings his characteristic restraint to the imagery. Dressed in a chocolate brown nubuck leather jacket and a blue striped shirt, he gazes through a train window, one hand resting on a patterned Keepall bag. Another frame captures him in front of a minibus wearing a retro-style beige suit with pleated pants and holding a Nil bag in the Monogram pattern, which celebrates its 130th anniversary this year.
“To me, each piece feels shaped by a journey well traveled,” White said. “I love pieces that feel lived in and worn, built through movement, and that have the confidence to blend different worlds. Pharrell understands this instinctively, creating clothes that reflect travel and freedom with a creative approach.”
Pusha T and Pharrell Williams: A creative brotherhood
Pusha T is photographed standing in a train carriage wearing a leather jacket in an inky eggplant shade and carrying a purple Speedy P9 with a sandblasted Monogram motif. His connection to Williams runs deep. The rapper, born Terrence LeVarr Thornton, debuted with Clipse under The Neptunes producer in the late 1990s. Williams cast both Pusha T and his older brother Gene, known professionally as No Malice, in his first Louis Vuitton show in 2023. He also produced their last album, Let God Sort ‘Em Out. Williams regularly features Clipse’s music on his runway soundtracks.
“I feel like this collection is as much about movement as it is about style,” Pusha T said. “Traveling really teaches you how to manage time without feeling restricted. I can really relate to and connect with Pharrell’s vision for this collection. He makes the journey feel natural and purposeful.“
Follow all the latest news from Fashionotography on Flipboard, or receive it directly in your inbox with Feeder.
You might also read
Accessories, craft and the return of the Art of Travel
Louis Vuitton positioned the campaign as a spiritual successor to its 2007 Art of Travel campaign, which featured Mikhail Gorbachev, Catherine Deneuve, and other personalities. The brand unveiled this iteration on Tuesday through magazine inserts and digital platforms.
“From a train car, a cargo van, or on foot, each frame celebrates the journey itself: the fleeting interludes, expansive horizons, and quiet thrill of movement,” Louis Vuitton stated.
Vickers shot the campaign in a golden hue that mirrors the sun-drenched color palette Williams absorbed during his research trips to India. Wide-lapelled jackets meet flared trousers. Coffee-brown denim pairs with sun-faded pastels. The designs sit between formalwear and sportswear, suggesting a refinement adapted for comfort rather than ceremony.
Williams transformed his observations of Indian sartorialism into what the collection calls “modern dandyism.” Jacquard patterns and embroidered denim add texture. The accessories-trunks, Keepalls, and totes—bear visible traces of use. They suggest that travel is a lived experience rather than an aspiration.
The campaign establishes Louis Vuitton’s menswear as familiar territory for Williams. Throughout his tenure, he has recast the house’s visual codes through collaborative projects and ambassador relationships that extend beyond traditional fashion circles. White and Pusha T represent different demographics, yet they both embody the authenticity that Williams values. One brings Hollywood credibility through The Bear. The other has decades of hip-hop legitimacy and a personal history intertwined with Williams’s professional trajectory.