Michael Kors recently announced the appointment of renowned Chinese actor, singer and dancer Tan Jianci, also known by his stage name JC-T as its new brand ambassador for Greater China.
JC-T, a multi-talented performer, will be the face of Michael Kors in upcoming campaigns. His unique blend of talent and style is a perfect fit for the brand’s chic and dynamic image. “JC-T is a magnetic force when it comes to his work and his style. We’re thrilled to welcome him to the Michael Kors family,” said Michael Kors, founder of the eponymous brand. The collaboration will extend beyond advertising campaigns to social media initiatives and public appearances, providing a fresh and exciting approach to the brand’s marketing strategies.
The 33-year-old star, known for his roles in popular TV series such as “The Advisors Alliance” and “Secret of the Three Kingdoms,” and who will be seen as Gu Yun in the upcoming “Winner is King,” has also made a significant impact in the music industry. With his album “Dreams” and his past collaboration with Chinese boy band M.I.C., JC-T has demonstrated his versatility and appeal across different entertainment genres. “I truly appreciate the versatile, modern and elegant designs of Michael Kors. It’s an honor to join the Michael Kors family, and I eagerly look forward to a journey filled with excitement and passion,” said JC-T, reflecting his excitement about joining the Michael Kors family.
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This partnership comes on the heels of Michael Kors’ recent collaboration with Dahyun, a member of the South Korean music group Twice, and underscores the brand’s commitment to connecting with diverse and dynamic talent around the world. Dahyun, who appeared in the brand’s Fall/Holiday 2023 campaign, will also be featured in the Spring/Summer 2024 campaign.
Michael Kors’ decision to bring JC-T on board as its brand ambassador in Greater China underscores the brand’s strategic focus on expanding its global footprint, particularly in Asia.
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