Since Gabriela Hearst’s arrival last December at Chloé, 70% of the product offer of the French brand uses low-impact materials. With two new eco badges, B Corp certification and membership of the Ellen MacArthur Foundation, earned over the past two months, the brand continues to fuse luxury with social responsibility.
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“Empathy, collaboration, lower impact – the right values need to come to the forefront. Collectively we at Chloé are working toward weaving that into the DNA of the company”, said Hearst.
Thus, Merino wool was among the stars of the collection. Hearst worked it into capes, coats, outerwear – and even into the delicate crochet of the brand’s sneakers – while denim suits were made from a mix of recycled cotton and hemp, part of an ongoing collaboration with the Italian denim expert Adriano Goldschmied, who specializes in innovative textiles. Even fabric dyes and patterns came from nature such as the collection’s earth tones derived from bloodwood trees, herbaceous plant roots, and safflower in shades of tomato, olive and rust.
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