Chanel has returned to Saint-Tropez with its newly designed boutique at Villa La Mistralée. The space now embodies the effortless charm of a private retreat while remaining true to the house’s heritage. Architect Peter Marino, who led the transformation last year, drew inspiration from Gabrielle Chanel’s own villa, La Pausa, to evoke the atmosphere of a private vacation retreat.
Inside the sunlit interiors, guests will find Chanel‘s most coveted pieces. On the ground floor, there is an impressive display of emblematic bags, including the classic 11.12 and 2.55, as well as the Chanel 25. A carefully curated selection of eyewear, scarves, accessories and fashion jewelry completes the offering.
Upstairs, the ready-to-wear collections take center stage. Throughout the season, the boutique will feature rotating displays of the Spring/Summer 2025 collection, Chanel Coco Beach pieces and selections from the 2024/2025 Métiers d’Art collection.
Art plays a key role in the Chanel Saint-Tropez La Mistralée boutique’s atmosphere. The space features ceramics by Picasso and sculptures by Georges Noël, Agnès Debizet and Johan Creten. Subtle lion motifs appear throughout the boutique – a nod to Gabrielle Chanel’s zodiac sign.
The pool house is refreshed with a playful, pop-inspired palette of pink and apricot. Raffia details and striped poufs mirror Coco Beach swimwear designs, creating a cohesive summer aesthetic.
The gardens surrounding the Chanel Saint-Tropez La Mistralée boutique add to the luxurious atmosphere, offering moments of tranquility amidst the fashion experience. The entire environment captures what many consider to be the quintessential Chanel Riviera style – relaxed yet sophisticated, casual yet unmistakably luxurious.