Chanel Métiers d’Art 2023/2024 (Pre-Fall 2024) collection unfolded in Manchester, transforming the city renowned for its industrial past into a vibrant canvas for high fashion. Virginie Viard, Chanel‘s Creative director, has skilfully interwoven the city’s rich cultural tapestry with the brand’s iconic style, creating a unique fusion between Manchester’s gritty history and Chanel’s timeless elegance.
The choice of Manchester, a city steeped in footballing glory and musical revolution, for Chanel’s grand event may at first seem incongruous. But Viard’s personal connection to the city brings a deeper understanding. Her family’s links to football and textile manufacturing in Lyon resonate with Manchester’s own historical significance in these fields. This link not only resonates with Chanel’s heritage, but also with Coco Chanel’s affinity for English tweed, a fabric that is integral to the brand’s identity.
The event kicked off with an invitation to a football match, a nod to Manchester United’s heritage, setting a communal and spirited tone. As the city’s infamous rain greeted guests at the Métiers d’Art show, the scene was vividly reminiscent of L.S. Lowry’s depictions of everyday life in Manchester. Set on Thomas Street, a quintessential representation of the city’s character, the show was a blend of Chanel’s Parisian chic and Manchester’s working-class fashion ethos.
Viard’s collection featured a playful mix of tweeds, patent leathers and A-line minis, reflecting the city’s musical and fashion evolution from the 60s to the 80s. This mix was a tribute to the northern girl style, renowned for its bold defiance of the cold. Chanel’s classic elements – the tweed suits, Beatle hats and chain belts – were reimagined through this unique Manchester lens.
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The Métiers d’Art show was originally conceived by Karl Lagerfeld to highlight the craftsmanship of Chanel’s artisan partners. This year’s Manchester show was no exception, with exquisite work from Lesage in embroidery, Goossens in jewelry and Barrie in Scottish cashmere knits, among others. Viard added her own twist with designs inspired by football and club culture, fusing Manchester’s street energy with high fashion.
The event also paid homage to Manchester’s musical heritage. Viard incorporated musical themes into her designs, with accessories reminiscent of the city’s vibrant music scene. This aspect of the show not only honoured Manchester’s history, but also reflected the continued evolution of Chanel under Viard’s leadership.
Read more: Chanel Métiers d’Art 2023/2024 steers towards Manchester, England
©Photo: Chanel
