Blackpink‘s Rosé has officially kicked off her partnership with Puma, and the results are nothing short of spectacular. In the first campaign since the announcement in June, the global K-pop sensation showcases the iconic Puma Palermo in her signature style, bringing a fresh and vibrant energy to the classic silhouette.
Set against the vibrant backdrop of Seoul’s bustling streets, Rosé effortlessly rocks the Palermo Vintage in both “Cobalt” and “Black” colorways. The low-top sneaker‘s bright, playful hues and timeless Terrace Gum sole perfectly complement the singer’s stadium-inspired Puma looks, creating a seamless fusion of music and fashion.
As part of Puma’s “Rewrite the Classics” program, which celebrates the brand’s most enduring sneaker silhouettes and introduces them to a new generation, the collaboration with Rosé promises to bring the unique vision, voice and insight of the New Zealand-born artist, whose real name is Roseanne Chae-young Park, to Puma’s global campaigns and storytelling.
The Puma Palermo is currently available at puma.com, Puma flagship stores and select Puma retailers.
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