Global icon Beyoncé continues to expand her entrepreneurial portfolio with the launch of her latest fragrance creation, Cé Lumière. This sophisticated new fragrance comes on the heels of her groundbreaking ventures into fashion and spirits, and marks another milestone in her business empire.
Priced at $160 USD, Cé Lumière features an expertly crafted blend of rare ingredients. “The product is being offered in limited quantities exclusively on beyonce.com to maintain the ability to interact directly with the consumer and gain valuable feedback,” explains Janki Lalani Gandhi, managing director of Parkwood Ventures, the company behind the fragrance’s development.
The fragrance opens with vibrant Madagascar black pepper intertwined with crisp Italian mandarin for an unexpected yet harmonious introduction. In the heart, precious jasmine sambac absolute blends with fresh rhubarb notes, while Indonesian patchouli and skin musk create a sophisticated base that leaves an unforgettable impression.
The bottle design reflects a remarkable attention to detail, with a golden desert-inspired hue that perfectly aligns with Beyoncé’s recent artistic direction.
“Any venture or project that Beyoncé does, there is always a clear intent,” notes Gandhi, highlighting the strategic approach behind each launch. The fragrance represents more than just a scent – it embodies a specific moment, carefully designed to resonate with consumers who seek both luxury and meaning in their beauty choices.
Currently available for pre-order in the United States and Canada, Cé Lumière follows the successful release of Cé Noir and demonstrates Beyoncé‘s commitment to creating distinctive fragrances that complement her artistic evolution.
