In Balenciaga‘s signature unconventional style, the luxury fashion house celebrates Valentine’s Day 2025 with a campaign that puts a playful and idiosyncratic spin on traditional notions of romance. Shot through the creative eye of Emma Alvin, the visuals peer through a peephole, revealing individuals and couples dressed in Balenciaga’s oversized, layered aesthetic, waiting expectantly with heart balloons and flowers in hand.
The models’ distant expressions add an air of mystery to the sentimental scene, a quintessential Balenciaga twist on the holiday of love. The Valentine Series collection itself features thoughtfully distressed hoodies and tees embellished with “Happy Valentine’s Day” messages and love poems designed to resemble lipstick smudges. Available in “Washed Black” and “Dirty White,” these nostalgic details evoke the charm of a heartfelt, personalized gift.
Balenciaga‘s Valentine Series is now available in the web store.
