Bad Bunny took over Levi’s Stadium Sunday night wearing the adidas BadBo 1.0 in white, marking the first global unveiling of his debut signature shoe. The Puerto Rican artist performed during the Super Bowl LX halftime show in front of millions, introducing the silhouette that drops today at 10 a.m. EST for $160.
| 📌 Key Facts |
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| 👟 Model: adidas BadBo 1.0 (Bad Bunny’s first signature sneaker) 💰 Price: $160 🌍 Availability: Worldwide via adidas.com, Confirmed app and select retailers 🎤 Debut: Super Bowl LX Halftime Show 🧵 Materials: Nubuck, hairy teasel suede, EVA midsole, translucent outsole 🇵🇷 Symbol: Star inspired by the Puerto Rican flag 🎯 Campaign: “I’m Everything” by adidas Originals |
The white colorway represents the inaugural release of the BadBo line, arriving through adidas.com/badbunny, the Confirmed app and select retailers worldwide. Jordan Brand has dominated Latin artist collaborations in recent years, making this adidas partnership a noteworthy shift in the sneaker industry landscape.
Bad Bunny’s first signature model features nubuck and hairy teasel suede construction across the upper, paired with an EVA midsole and translucent rubber outsole. The design centers on a new logo—a star lifted directly from the Puerto Rican flag—positioned prominently on the shoe. The symbol pays tribute to the island and its surrounding waters, serving as both a cultural marker and brand identifier.
adidas Originals launched the shoe under the “I’m Everything” campaign, which the brand says reflects the artist’s resistance to being categorized. The all-white presentation functions as a blank slate, according to the company’s positioning strategy. This approach differs from the vibrant, multicolor aesthetic typically associated with Bad Bunny’s previous footwear projects.
The timing proves strategic. Bad Bunny recently made history at the 68th Annual Grammy Awards as the first Spanish-language artist nominated in all three major categories: Album of the Year, Record of the Year and Song of the Year. He walked away with six total nominations, building on his 2025 Latin Grammy performance where he secured five awards.
His touring numbers back up the commercial viability of a signature line. The artist’s 2023 tour grossed $435 million across 81 shows, selling 2.4 million tickets and setting records as the highest-grossing tour in a single calendar year. Earlier this year, his 30-show Puerto Rico residency “NO ME QUIERO IR DE AQUÍ” sold nearly half a million tickets, with Amazon Music streaming the final performance to record viewership.
The BadBo 1.0 arrives during a moment when Latin artists increasingly drive sneaker culture conversation. J Balvin has released four consecutive Air Jordan collaborations, with a fourth model confirmed for 2026. DJ Khaled recently posted video of J Balvin’s unreleased Air Jordan 4, which features black leather with panels in brown, infrared, yellow and pastel shades. That shoe includes metallic eyelets and J Balvin’s smiley face logo on the heel.
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Bad Bunny’s adidas deal positions him outside that Nike ecosystem. The brand tapped the artist following years of cultural crossover success—he co-chaired the Met Gala, appeared on Vogue Italia’s cover, led Calvin Klein campaigns and became the first Spanish-language headliner at Coachella. He also hosted and performed on Saturday Night Live, returning for the show’s 50th anniversary celebration.
The white BadBo 1.0 launch follows adidas Originals’ established playbook of using major cultural moments for product reveals. The Super Bowl halftime slot delivered maximum visibility, though the shoe’s commercial performance will depend on sustained demand beyond initial hype. The $160 price point places it below premium Jordan retros but above standard adidas Originals releases.
Material choices suggest adidas aimed for a luxury feel without pushing into ultra-premium territory. Nubuck and hairy teasel suede provide texture, while the translucent outsole adds a contemporary design element. The EVA midsole keeps cushioning straightforward rather than incorporating the brand’s Boost or newer technologies.
The Puerto Rican flag star functions as both branding and cultural statement. Unlike typical artist logos that feel grafted onto existing silhouettes, this emblem connects directly to Bad Bunny’s identity and advocacy for the island. He’s consistently used his platform to address Puerto Rican issues, making the symbol more than marketing decoration.
Whether the BadBo line develops into a lasting franchise depends on factors beyond the debut. adidas will need to maintain release momentum, introduce compelling colorways and build storytelling around the shoe beyond Bad Bunny’s personal brand. The artist’s touring schedule and continued musical output will influence ongoing relevance.
For now, the white BadBo 1.0 represents adidas Originals’ bet on an artist who’s proven his ability to move culture across multiple industries. Sneakerheads who want in can hit adidas.com/badbunny or the Confirmed app starting this morning, assuming inventory lasts beyond the initial rush.
