Jordan Brand has learned to extend its reach beyond the basketball court. The Air Jordan 6 “PSG” is another chapter in one of the most successful partnerships between a basketball heritage brand and a soccer club. When the two entities first announced their collaboration in 2018, it marked Jordan Brand’s first formal venture into soccer, a sport largely untouched by the Jumpman logo.
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| 👟 Model: Air Jordan 6 (35th anniversary) 🎨 Colorway: Metallic Silver / White / Pure Platinum 🗓️ Release date: February 24th, 2026 ⚽ Collaboration: Jordan Brand x Paris Saint-Germain 💰 Price: $215 🏷️ SKU: IQ5135-001 🌍 Availability: Nike.com & SNKRS app |
Paris Saint-Germain’s relationship with Nike dates back to 1989, making it one of the longest continuous partnerships in soccer. Since 2012, the club’s revenue has increased eightfold, with international sales jumping 50 percent within the first six months of the Jordan Brand agreement. You don’t stumble into those numbers by accident. This partnership works because both organizations understand how to appeal to consumers who want more than just performance gear. They want cultural capital.
The Air Jordan 6 “PSG” releases on February 24th, 2026, and its significance goes beyond being just another collaboration. Throughout 2026, Jordan Brand is celebrating the silhouette’s 35th anniversary by releasing variations ranging from archival samples to limited collaborations. The PSG version features a metallic silver upper, a departure from the club’s traditional color scheme. A white midsole breaks up the monochromatic finish, and an opaque outsole grounds the design. A PSG medallion at the heel subtly nods to the partnership that has propelled Jordan Brand into new markets.
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Previous PSG collaborations leaned into darker aesthetics. The Air Jordan 5 featured a black nylon upper with mosaic tile patterns and muted pink accents. The metallic silver design of the Air Jordan 6 “PSG” suggests a shift toward a more polished aesthetic, possibly inspired by the trophies that the club has long pursued on the European stage.
According to Nike’s latest financial disclosures, Jordan Brand reported $6.6 billion in annual wholesale revenue. The PSG partnership contributes to this figure by opening doors in markets where basketball isn’t dominant. As you walk through Paris, Seoul, or São Paulo, you see people wearing PSG-branded Jordan apparel even though they’ve likely never watched an NBA game. That’s the point. The collaboration isn’t about converting soccer fans into basketball enthusiasts. It’s about selling a lifestyle that draws from both sports.
When the partnership launched, Michael Jordan himself acknowledged the strategic fit. He noted that both Jordan Brand and Paris Saint-Germain occupy distinct positions in sports and fashion. His comment wasn’t just marketing fluff. It reflected the understanding that luxury sportswear thrives when it transcends its original context. Examples include Louis Vuitton’s collaboration with Supreme and Dior’s work with Travis Scott. Successful brands are the ones willing to step outside their comfort zones.
The Air Jordan 6 “PSG” (SKU: IQ5135-001), priced at $215, will be available on nike.com and the SNKRS app. The shoe features perforated underlays beneath its metallic silver exterior, maintaining Tinker Hatfield’s original design language from 1991. Glossy lace locks and a Pure Platinum outsole add the finishing touches. Co-branding appears throughout the design, though not in an overwhelming way.