Fendi has reached a milestone. The brand turns 100 this year, and to mark the occasion, the Italian government has issued an official stamp celebrating its heritage. The Fendi stamp, part of the “Excellence of the production and economic system” series issued by the Italian Ministry of Enterprises and Made in Italy, joins others dedicated to iconic Italian brands. Gucci received similar recognition in 2021.
The design is a beautiful reinterpretation of the Fendi Roma logo, featuring the number one next to an infinity symbol in the brand’s signature yellow, against the backdrop of the famous FF logo created by Karl Lagerfeld in 1965, when he was appointed Creative director of the brand. Known as “Fun Furs,” the logo became a symbol of the house’s playful yet luxurious identity.
The Fendi stamp is presented in a four-flap collector’s folder together with a philatelic A4 sleeve. A text on the history of the brand by Silvia Venturini Fendi, Artistic director of accessories and menswear, accompanies the piece, printed in the brand’s signature yellow. She writes: “Stepping through the doors of Fendi feels like entering a vortex of tradition and modernity that continues to resonate, especially today, as the brand celebrates its 100th anniversary.”
The note also traces the evolution of Fendi, which began in 1925 when Adele and Edoardo Fendi opened a fur and leather workshop in Rome. Their five daughters – Paola, Anna, Franca, Carla and Alda – expanded the business from the 1940s, transforming it from a local artisan shop into an international fashion powerhouse.
A pivotal turning point came in 1965, when Karl Lagerfeld joined as Creative director and introduced the now iconic FF logo. Under his creative vision and the sisters’ business acumen, Fendi established itself as an innovative force in luxury fashion.
Venturini Fendi highlights key moments – the arrival of LVMH in 2000, the creation of the Baguette and Peekaboo bags, and the brand’s spectacular runway shows at the Great Wall of China and the Trevi Fountain, as well as the monumental headquarters at the Palazzo della Civiltà Italiana in Rome. “Fendi’s story is one of daring creativity, looking to the future while honoring the past,” she adds.
The Fendi commemorative stamp collection will be sold through Poste Italiane offices, the official website (filatelia.poste.it) and 10 dedicated philatelic shops in major Italian city centers. Subscribers will also have access to the exclusive release. The collection includes a block of four stamps, a stamped and canceled philatelic postcard, a first-day envelope and a philatelic card.
