Giorgio Armani recently showcased a fashion collection that focused on mature and confident men, which is considered “radical” in an industry that primarily targets Gen Z and prioritizes social media buzz.
The Fall/Winter 2023 collection received positive reviews, with critics praising the designer for delivering a pleasant and confident show that was true to his own aesthetic and in line with the current trend of cozy and comfortable clothing.
The collection featured neutral colors, comfortable tailoring, and traditional menswear fabrics like herringbone, tweed, and velvet. The designer also included a section of heavily quilted gear for snowboarding and polar expeditions, as well as evening finery for awards season.
The show ended with a group of glamorous men and women in glittering evening wear, highlighting the designer’s desire for a “cute couple together“.